Macro Frui

Macro frui w/o 3/9/26 When circumstances present an obstacle, a lack of variety, or major life upheaval. There will always be a period of…. Change. Growing up working in outwardly social establishments, I quickly became an amateur psychologist. While observing people, it’s clear that many hate the idea of change. It’s easier to live a life of comfort and conformity than it is to uproot your entire life and try something new. Another observation you start to make about people is that as much...

Macro frui w/o 3/1/26 In the pursuit of oneself there comes a time when you have to make hard decisions. These decisions always come at a cost. That’s the price of. Sacrifice. I wish it weren’t so, but the world we live in is costly. There’s a cost to getting out of bed in the morning, to dieting, to stress management. There’s a cost in relationships, family affairs, and even within oneself. These costs, ideally lead us to places where they come out as a net positive versus negative. In the...

Macro frui w/o 1/25/26 There’s nothing more special than exploring. These are the essentials of how to have a good…. Adventure. The beauty of adventuring is being able to step into the world of the unknown and embracing your inner child. Whether that be a new restaurant, a new country, a new hobby, etc. An adventure should be viewed as an opportunity for discovery. Sometimes it can be as simple as refining your interests, or trekking on the road less travelled. The recipe for a good adventure...

Macro frui w/o 1/11/26 There’s a key trait that top performers possess that make them outperform their competition. This trait is…. Self-belief…. There’s an amazing series that Stab Magazine (surf) created a couple years ago called How Surfers Get Paid. The series highlights ways in which surfers and brands make their money. For a long time the top brands in the surf industry were powerhouses within the world, often generating billions of dollars in revenue. To ride for one of these big...

Macro frui w/o 12/30/25 The end of the year is the time of year we truly get to be ourselves. The reason being is for a brief moment we get to set responsibilities aside and choose to be in… Good company. I think we get so tied up in the nuances of everyday life that we sometimes forget to let go of the pressure we place on ourselves. When you surround yourself in good company, these boundaries we create dissipate and our true selves step into the light. There’s something special about...

Macro frui w/o 12/14/25 When you push your limits beyond the threshold of what you thought was possible, almost everything else in life seemingly becomes easier. That’s the power of… Tolerance. Growing up, my dad used to watch the Tour de France. For the longest time I never really understood the Tour de France, mostly because the riders always looked like they weren’t enjoying themselves. Why face some of the most daunting hill climbs/descents in the world, push your body to the absolute...

Macro frui w/o 12/9/25 There is nothing more dangerous than untapped potential. The reason most people experience untapped potential is because of complacency and lack of adaptation. For this reason the best way to discover who you really are, and what you’re really made of is through…. Scarcity. There is something deeply poetic about arriving in a hustlers city like New York. It’s a melting pot full of culture and socioeconomic hierarchies all strung together under the guise of human nature....

Macro frui w/o 11/30/25 Everything we know is synchronous with each other. From the roots of plants to the bees that pollinate them. My favorite of all synchronicities are… Tides. As the moon waxes and wanes, the tides rise and fall. As the earth dances between moon cycles, the tides either reveal or cover up much of the sea floor in which it occupies. This synchronicity, though very simple, is also a reflection of the universe in which we transverse (what goes up comes down, what goes out...

Macro frui w/o 11/12/25 Time is relative to space. In that space, the speed at which something accelerates defines the perception of time. What happens when space and time pass the threshold of the individual observer? I call that the evolution of time… As we move through this technological revolution, we are at a crossroads of the individual (modern society) and space (innovation). We as individuals are getting left behind, and the few who operate the control panel, have very little control...

Macro frui w/o 10/19/25 Is the glass half full or half empty? It is the most basic psychological principle, and the reason our society is facing an existential crisis amongst its youth. This is the power of… Optimism. Genetics, how you were raised, and who you surround yourself with dictates if you view the world as half full, or half empty, and in doing so it can really change your outlook on life. I’m not a therapist but I can tell you that young people in modern society face existential...