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Macro Frui

I'm a creative with a passion for entrepreneurship. I like to write about everything associated with business, life, relationships, and the creative pursuit . I will be posting every Sunday!!

Macro Frui w/o 12/30/25: Good Company.

Macro frui w/o 12/30/25 The end of the year is the time of year we truly get to be ourselves. The reason being is for a brief moment we get to set responsibilities aside and choose to be in… Good company. I think we get so tied up in the nuances of everyday life that we sometimes forget to let go of the pressure we place on ourselves. When you surround yourself in good company, these boundaries we create dissipate and our true selves step into the light. There’s something special about...

Macro Frui w/o 12/14/25: Tolerance.

Macro frui w/o 12/14/25 When you push your limits beyond the threshold of what you thought was possible, almost everything else in life seemingly becomes easier. That’s the power of… Tolerance. Growing up, my dad used to watch the Tour de France. For the longest time I never really understood the Tour de France, mostly because the riders always looked like they weren’t enjoying themselves. Why face some of the most daunting hill climbs/descents in the world, push your body to the absolute...

Macro Frui w/o 12/9/25: Scarcity.

Macro frui w/o 12/9/25 There is nothing more dangerous than untapped potential. The reason most people experience untapped potential is because of complacency and lack of adaptation. For this reason the best way to discover who you really are, and what you’re really made of is through…. Scarcity. There is something deeply poetic about arriving in a hustlers city like New York. It’s a melting pot full of culture and socioeconomic hierarchies all strung together under the guise of human nature....

Macro Frui w/o 11/30/25: Tides.

Macro frui w/o 11/30/25 Everything we know is synchronous with each other. From the roots of plants to the bees that pollinate them. My favorite of all synchronicities are… Tides. As the moon waxes and wanes, the tides rise and fall. As the earth dances between moon cycles, the tides either reveal or cover up much of the sea floor in which it occupies. This synchronicity, though very simple, is also a reflection of the universe in which we transverse (what goes up comes down, what goes out...

Macro Frui w/o 11/2/25: The Evolution of Time.

Macro frui w/o 11/12/25 Time is relative to space. In that space, the speed at which something accelerates defines the perception of time. What happens when space and time pass the threshold of the individual observer? I call that the evolution of time… As we move through this technological revolution, we are at a crossroads of the individual (modern society) and space (innovation). We as individuals are getting left behind, and the few who operate the control panel, have very little control...

Macro Frui w/o 10/19/25: Optimism.

Macro frui w/o 10/19/25 Is the glass half full or half empty? It is the most basic psychological principle, and the reason our society is facing an existential crisis amongst its youth. This is the power of… Optimism. Genetics, how you were raised, and who you surround yourself with dictates if you view the world as half full, or half empty, and in doing so it can really change your outlook on life. I’m not a therapist but I can tell you that young people in modern society face existential...

Macro Frui w/o 10/12/25: Identity.

Macro frui w/o 10/12/25 There’s beauty in the pursuit of getting good at something. But, there’s also beauty in being terrible at something and overcoming the humility of knowing you’re just not that great. In these moments we fall back on our… Identity. My identity up until about the age of eighteen was soccer. A lot of my identity now is still soccer. I watch my team play every weekend, screaming at a television screen when things go south, and clapping/screaming vigorously when things go...

Macro Frui w/o 10/5/25: Expressive

Macro frui w/o 10/5/25 There are very few places in the world that bring all walks of life together like the way NYC does. Considering there are many people that live in that city, most people, businesses, and architecture find ways to be… Expressive. It’s the quintessential word to summarize NYC and it’s the reason the city remains top on my list for places to travel to in America. New York City is a melting pot that drives all walks of life towards it in the hopes to achieve the American...

Macro Frui w/o 9/14/25: Tao

Macro frui w/o 9/14/25 There is a natural balance to everything around us. This is the yin and yang, this magnetic push and pull of forces, this is…. Tao. I absolutely have been enamored by the concept of Tao and strongly believe it to be true. Tao, for any that may not know, is the underlying principle that governs nature. It is the principle that dictates how things work within the system that is the universe. As we traverse through our lives, we often lose sight of the true meaning of...

Macro Frui w/o 9/8/25: Left Field.

Macro frui w/o 9/8/25 Just when you think you’re getting comfortable, a curveball is thrown your way. This is what I like to call… Left field. This premise has been happening to me recently. Honestly the last year has been one of the more arduous times of my young life, mostly because of the amount of events that have come out of left field. Though they have been absolutely brutal to endure, they have also been influential in their timing and exponential in the amount of wisdom I’ve gained...